The Laughing Cow at LACA

The secret to The Laughing Cow’s great taste lies in its unique ingredient – it’s made with laughter. Its latest TV ad is set on High Farm with The Laughing Cow and her friends revealing how the cheese triangles are made.

The team at Bel UK are bringing this concept to life at this year’s LACA conference.  A mini farm will be created at stand P8, featuring the High Farm characters including Big Baz, Sybil Stirrer, KongFu Kev, Mandy Moo, Little Lil and The Laughing Cow herself.

Visitors to the stand will be able to see for themselves the value of using branded cheeses on school menus. Those who stop by will have the chance to discover tasty recipe ideas and to sample snacks, all produced within nutritional guidelines. 

School competition to launch at LACA

Bel Foodservice UK will be launching a nationwide competition at the stand, open to school caterers and local education authorities. In addition to receiving a farm break, the two winners will give their schools the chance to win a visit from a leading children’s comedian and from The Laughing Cow and friends. The winning school will also receive a cookery demonstration from a professional chef.

The Laughing Cow – loved by children

Earlier this year, The Laughing Cow came out on top in a taste test among school pupils in Bury against another leading cheese spread. Labelled the yellow cheese for the test, with the other spread labelled green, The Laughing Cow received a stamp of approval among the schoolchildren, with one pupil simply stating “I chose yellow because it was the best.”