Brands are back at Lunch! 2010

“Brands are big business,” said Camilla Deane, foodservice controller, Bel Foodservice UK following the contemporary food-to-go exhibition Lunch! “The show presented a great opportunity for operators to glean the latest trends in the out-of-home market. It was clear that consumers are opting more and more for lunch products that contain recognised brands that they trust and love.”

Bel’s new sandwich recipe collection proved to be a hit with copies flying off the stand, while the product causing the biggest stir was the innovative new cheese and cracker snack packs. The convenient snack packs, which incorporate one of the world’s most popular cheese spreads, The Laughing Cow with two Jacobs crackers, have also recently been shortlisted for a Caterer & Hotelkeeper Excellence in Food and Drink Award.

It’s the second year running that Bel Foodservice UK has exhibited at the show and the event was deemed a success as visitors to the exhibition soared by 24%.

“Old Billingsgate is such a great venue and the atmosphere was amazing – it completely met up to its award-winning standards. And, with over 3,000 key food-to-go buyers in attendance, it was a fantastic opportunity for us to catch up with customers both old and new,” concludes Camilla.

To download your free copy of Bel’s sandwich collection click here