Bel to launch exclusive new sandwich collection at Lunch!

Bel Foodservice UK will be launching its exclusive new sandwich recipe booklet when it exhibits at this year’s Lunch!

Visitors to stand D401 will be able to pick up their free copy of the Bel Sandwich Collection as well as sampling the extensive product range, which includes household favourites such as Boursin, Leerdammer,The Laughing Cow and Mini Babybel.

Ian Greengrass, marketing director, Bel Foodservice UK says: “Despite the recession the sandwich market has continued to thrive with the number of commercially made sandwiches rising 3.6% to £6 billion in the last year*. The Bel Sandwich Collection will help operators make the most of this flourishing market by offering a range of innovative and contemporary new ideas that will help them stay ahead of the competition and tempt customers.”

The collection, which includes contributions from this year’s Sandwich Designer of Year Awards, demonstrates how incorporating speciality ingredients such as sun-blushed tomatoes or Portobello mushrooms with branded cheese can create a premium offer that is simple to prepare, adding-value for customers and acting as an excellent profit drivers for businesses.

It will be the second year that Bel has featured at the contemporary food to go show. “Last year’s exhibition had a fantastic atmosphere, I can certainly understand why it picked up an award for Best Trade Exhibition,” concludes Ian. “It’s a key event for the lunchtime, food-on the-go and sandwich sectors and a great opportunity for us to showcase our range of products, which have been specifically developed with the needs of these markets in mind.”

Supplier Details

Please contact Bel Foodservice on:
01622 774 800
bfoodserviceuk@groupe-bel.com

Press Information
For media enquiries please contact:
Natalie Beard / Charlotte Davies
William Murray Communications
020 8256 1360
natalie@williammurray.co.uk / charlotte@williammurray.co.uk