Bel rings in the new year with new website and Jean-Christophe Novelli

January 2009:  Some of Europe’s favourite cheeses and one of its most talented chefs have come together with the launch of the new Bel Foodservice website, incorporating the Bel Cheese Academy, hosted by Michelin and 5AA Rosette award winning French chef Jean-Christophe Novelli.

Specially designed for foodservice operators, the Bel Foodservice website features winning recipes and profitable ideas using some of the most famous names in the cheese world – Mini Babybel, Leerdammer, Port Salut and The Laughing Cow.  The site also includes newer cheeses from the Bel UK foodservice family Cantadou, Kiri and Boursin – further examples of just how versatile the Bel range of cheeses can be.

The new site, www.cheese-recipes.co.uk, will inspire chefs and foodservice operators to unleash the full potential of these much-loved brands.  There’s practical, as well as creative advice, with information appropriate to different types of catering establishments and a direct link to the member of the sales team responsible for each sector.

Jean-Christophe Novelli has helped launch the Bel Cheese Academy and will continue to be actively involved, developing recipes and providing step-by-step guidance in online master-classes.  There will also be a recipe competition with a first prize of a day in the company of Jean-Christophe Novelli at the real life Bel Cheese Academy.

To find out more, visit the website or call Holly Nuttall at William Murray Communications on 020 8256 1360.