Bel Foodservice UK launches an exclusive collection of sandwich recipes

Inspired by its recent involvement in the highly acclaimed British Sandwich Designer of the Year Awards, Bel Foodservice UK has launched an exclusive collection of sandwich recipes.

Cheese is one of the UK’s most popular sandwich ingredients and the collection showcases a tasty range of innovative and contemporary ideas to tempt your customers, including a recipe from Robbie Gleave, a winner at this year’s Sandwich Designer of the Year Awards, where Bel Foodservice was proud to sponsor of the Cheese Cellar Leerdammer Lightlife category.

Despite the recession, the sandwich market has continued to thrive with the overall number of commercially made sandwiches having risen in the last year by 3.6% to £6 billion*.

Ian Greengrass, marketing director, Bel Foodservice UK says: “The sandwich remains the lunchtime meal of choice and there is a real opportunity for operators to make the most of this flourishing market, but they must ensure that the quality and variety on offer is ahead of its competitors.”

The collection demonstrates how incorporating speciality ingredients such as sun-blushed tomatoes or Portobello mushrooms with branded cheese that consumers associate with superb quality and flavour creates a premium offer that is simple to prepare, adding-value for your customers and acting as a fantastic profit driver for your business.

To download your free copy visit www.cheese-recipes.co.uk

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*BSA May 2010

For images from the collection please contact Natalie on Natalie@williammurray.co.uk

Supplier Details
Please contact Bel Foodservice on:
01622 774 800
bfoodserviceuk@groupe-bel.com

Press Information
For media enquiries please contact:
Natalie Beard / Charlotte Davies
William Murray Communications
020 8256 1360
natalie@williammurray.co.uk / charlotte@williammurray.co.uk