Bel Foodservice launches vegetarian Laughing Cow Light at LACA 2009

Bel Foodservice is launching a new, vegetarian format of The Laughing Cow Light at this year’s LACA event (8 – 10 July).

The creamy cheese spread has always been a favourite for children, thanks to its smooth cheese taste and fun, instantly recognisable packaging. The new vegetarian format will enhance its position as the perfect school snack, making it suitable for a wider range of children. In terms of nutrition, The Laughing Cow Light is an ideal choice for growing children - each portion is a great source of calcium and protein and contains less than 7% fat.

To celebrate the launch, Bel Foodservice will be offering attendees at the LACA conference the chance to win a coveted place at the Bel Cheese Academy in September, where they will spend the day cooking with celebrity chef Jean-Christophe Novelli. Ten runners up will receive a signed copy of Jean-Christophe’s latest book. To enter, delegates will need to visit stand P8.

“Kids love the grab and go aspect and fun packaging of The Laughing Cow portions and the new format means even more children will be able to enjoy it.  The smooth consistency is ideal for sandwiches as well as making sauces,” comments Jean-Christophe Novelli.”

To find out more about The Laughing Cow Light please email Janet at jcarroll@groupe-bel.com