Industry News
Healthy eating is inherent for caterers and a greater emphasis is being placed on understanding the importance of eating a balanced diet from an early age. We know that healthy food has a positive effect on concentration and behaviour, so lunch and break time are a crucial part of the school day.Children will see the school meal offer as far more enticing if it reflects something that they may eat at the weekend or after school hours.
Take the staple offer of any QSR - the meal deal. This has always been popular in fast food restaurants but with the economic downturn, meal deals are prevalent across the eating out market from a £2 lunch deal in the supermarket right through to the high street restaurant chains.
By adopting this approach for the school canteen, you can not only push certain items on the menu but also ensure that the meal is nutritionally balanced. Using branded items that customers recognise from dining out or the supermarket shelves instils a sense of assurance that the offer is high quality.
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